Save and Buy is a revolutionary virtual savings platform that was created to help Africans meet their financial and lifestyle goals. Founded in 2013 by Hugo Obi and Toni Osibodu, the platform is based in Lagos, Nigeria and provides users with a convenient and enjoyable way to save toward the products they desire from online merchants. The mission of Save and Buy is to equip Africans with the financial discipline that is necessary to spur the emergence of African consumerism and promote e-commerce growth across the continent.