Itara - Lagos, Nigeria

We are creating the ultimate operating system for retail and commerce in Africa. Our first product, ItaraShop, is designed to tackle the problems in the informal African fashion and beauty industry. ItaraShop is a comprehensive platform for the African informal and underserved fashion and beauty supply/value chain. We are collaborating with African fashion and beauty brands to streamline and digitize their supply chain, standardize their production processes, and offer access to financing and markets at scale. Additionally, we are constructing the necessary physical and digital infrastructure to support the industry - from distribution, storage, and fulfillment services to payment and lending solutions. Lastly, we are making it easier for African consumers to purchase quality apparel and beauty products from African brands by offering our app - ItaraShop.