Peppa - Lagos, Nigeria

Peppa is a social commerce that, on its right, is making peer-to-peer (P2P) transactions safer for Africans by adopting Escrow as a Service as a tool to eliminate possible fraud when buying and selling on social media platforms.

Peppa, in its experience, functions as the third party that holds and collects payment from buyers to be released to the sellers when buyers are satisfied or on agreement grounds. As such, Peppa creates a bridge of commitment between sellers and buyers as a way of striking a balance between the purchasing power of customers and the credibility of buyers.

Escrow as a service that Peppa offers comes at a time when customers are losing confidence in Payment on Delivery (PoD), with some pitfalls that have emanated from unsatisfactory delivery of some products  

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that elicited the narrative of the local parlance, "what I ordered versus what I got." This has made many customers seek a refund, costing businesses a significant loss.

In some instances, some buyers can make payments for a product, and the seller may take weeks before making a delivery, while some sellers may even abscond with the money. So social media platforms are a funnel that has enabled businesses to grow while not satisfying customer demand.