Algorithm Media Limited - Lagos, Nigeria

Algorithm Media is a specialist media communications agency. We employ best practice and strategies to connect brands with their audience, helping them to achieve their business goals & gain an advantage in their industry. In partnership with Algorithm Media, GroupM was launched in the Nigerian market in 2016.

In 2018, GroupM undertook the next step to invest in Algorithm Media and launch MediaCom as the first of its agency brands into the Nigerian market. This global powerhouse ensures that we deliver an unparalleled advantage to our clients in the market by bringing together the best of a global and regional trading advantage and a systems-driven agency underpinned at its heart by data and people that are passionate and deeply rooted in the insights that drive the local market.  

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This, we firmly believe, is an unbeatable combination.

We work with our global network to bring MediaCom’s global clients operating in Nigeria home where they belong. We also partner with local brands in Nigeria to bring MediaCom’s Systems Thinking to life in one of the most dynamic and exciting markets in the world.

Algorithm is part of a wider WPP offerings which includes: Advertising, Below-The-Line activations, Digital service and PR, represented by Ogilvy Nigeria.