Leadership - Lagos, Nigeria

On October 1st, 2004, the LEADERSHIP newspaper entered the Nigerian market and was quickly embraced by readers. This was partly due to the fact that its publisher, Mr. Sam Nda-Isaiah, was already a successful author, having published and launched a compilation of his articles in LAST WORD, a column he had written for the Daily Trust newspaper. This column was also featured in LEADERSHIP, which sparked the curiosity of readers who wanted to see what the new publication had to offer. By the end of 2006, the newspaper had achieved great popularity, becoming a source for gauging public policy issues. It was especially popular among the intelligentsia in the Federal Capital Territory, as well as across the nation. Initially stitched like a book, LEADERSHIP quickly became a must-read.