TOYOTA (NIG.) LTD - Oshodi, Nigeria

The Toyota brand was first introduced into Nigeria in 1965 and by 1976, the number of Toyota distributors had grown to five. Ten years later, Toyota Motor Corporation, Japan (TMC) appointed two additional distributors because of poor performance by some of the erstwhile appointed distributors. At this time, the country was passing through a phase of economic transformation that led to the ruling government adopting an economic Structural Adjustment Program (SAP) to stabilize the system. This led to major changes in the Nigerian business environment of which the automobile industry was not insulated from.