Social Media Integration

The fact is that websites reside in the social space of web – and all the rules of civics applies to our website too. It is imperative that websites are perceived as a contributor of some value for the web citizens. Social media marketing is umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.

Social media can relates to any any type of media which is user generated and it is consumed and distributed by the users in turn. Some popular social media tools are – RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, article contribution, press release etc..

Social Media platforms like FaceBook, MySpace, LinkedIn provides your business with a launching pad to start a conversation within the potential customers. Thus, the key to SMM is the conversation which is initiated within the members of the social network – These self sustaining conversations become a catalyst for viral marketing.

The pundits of web strategy have coined another term for websites which are highly optimized from a social angle – Social media Optimization (SMO). Well, SMO is the process behind a good Social media marketing strategy.